The Trade plus Aid® charitable trust donates funds to projects
designed to alleviate poverty in some of the world's poorest communities.
Trade plus Aid also has a wholly owned trading subsidiary, 21st Century Leaders Ltd, which runs the celebrity merchandise campaign, Whatever It Takes, which was launched in June 2005, for more information please see www.whateverittakes.org
In addition, Trade plus Aid® owns the brand name Whatever It Takes. The Whatever It Takes celebrity merchandise campaign was launched in June 2005, for more information please see www.whateverittakes.org.
21st Century Leaders also runs the 21st Century Leaders Awards which were launched in October 2009. For more information, please see www.21stcenturyleadersawards.org
Charlotte di Vita started trading in 1992 in order to establish
ethical trading initiatives. These create fair employment and
training opportunities in less developed countries.
From the outset,
all donations to the Trade plus Aid®
charitable trust have come
primarily from Charlotte's own international ethical trading
initiatives. Trade plus Aid® aims to remain self-sufficient, receiving
funds, not from the public, government nor aid programmes, but
through the promotion of ethical trade.
If you would like to support Trade plus Aid's charitable work, please
consider purchasing celebrity merchandise from Whatever It Takes
Nelson Mandela inaugurating Charlotte di Vita as Goodwill
Ambassador for the Nelson Mandela Children's Fund. For further
details on the NMCF, visit
Charlotte di Vita MBE outside Buckingham Palace
after her investiture in October 1998
Charlotte di Vita, founder of Trade plus
Aid, receiving her MBE from Her Majesty the Queen in October 1998.
Vita MBE collecting her Nelson Mandela Goodwill Ambassador
Certificate in May 2003.
Charlotte di Vita
receiving Woman of the Year Award in October 2003
The University of
Hudderfield awarded Charlotte di Vita an Honorary Doctorate in Business
Administration in November 2005